The client wanted a clean, high-impact website that could support their fast-moving drops, showcase product visuals clearly, and make shopping smooth for fans.

Key priorities included:

• Streetwear feel, clean execution
  The design needed to capture the raw, urban tone of the brand — without compromising on layout clarity and shopping flow.

• Fast & mobile-first
  Most customers discover the brand through Instagram, so the mobile site needed to load fast and be scroll-friendly.

• Product-focused design
  Large images, short descriptions, and an easy “add to cart” experience were essential for impulsive purchases.

• Simple backend for self-management
  The client wanted to manage product uploads, drop dates, and stock updates themselves without needing developer support.